Bodypower Expo 2015 Review
Bodypower Expo 2015 Review
This year, a staggering number of visitors from across the globe made their way to BodyPower Expo in what has fast become a yearly pilgrimage to pay homage to their fitness idols, with the likes of Hulk Hogan, Steve Cook, Phil Heath, Lorraine Pascale, Brian Shaw, Ronnie Coleman and Jay Cutler all topping the bill. Almost 80,000 people attended the event held at Birmingham NEC, which has continued to grow into one of the world’s biggest highlights of the year for the fitness industry.
The continued diversification of the event is strikingly evident in the visitor numbers, with new visitors being attracted year on year. With a live cooking kitchen, fitness model competition, kickboxing, Parkour, bodybuilding and strongman on offer amongst 600,000 square feet of occupied floor space, organisers are clearly pushing the boundaries on how much of the fitness spectrum can be showcased under one roof.
Nick Orton, Founder and CEO of BodyPower said, “There was such a buzz around the venue this year at BodyPower Expo, an amazing electric atmosphere. Our very excited VIP ticket holders were queueing before 8am in anticipation to get into the event! This is the biggest fitness convention on the industry calendar, we have a following of thousands who attend every year. But we also welcomed new visitors to The NEC across the weekend, and we hope they’ll be back for another action-packed expo next time around.”
Since the inaugural BodyPower Expo in 2009 more than a quarter of a million people have experienced the unique, inspirational atmosphere that the event seems to generate, providing the public with a colossal spectacle of everything positive about fitness.
In addition to the interactive theatres which held talks and Q&A sessions with athletes, BodyPower Expo also welcomed over 350 exhibitors to the event – many of which brought along their sponsored athletes. From fitness apparel brands to nutritional supplements suppliers, much of the floorspace was covered with businesses offering free samples, running demos and running competitions for visitors to get involved in. As one of the best opportunities for brands to interact with the health and fitness community face to face, many exhibitors have already re-booked their booth for next year.
Over the weekend hundreds of professional athletes descended on BodyPower Expo including Flex Lewis, Steve Cook, Zoe Smith, Calum Van Moger, Shaun Stafford, Dana Linn Bailey, Kai Green and many, many more. Calum Best was meeting and greeting fans all weekend at his Best Life booth, and Lorraine Pascale fronted the Healthy Eating Kitchen, showing visitors the secret to healthy recipe success. Perhaps the most exciting day of the event was Saturday, when Hulk Hogan appeared in the Super Theatre and spent time in the VIP signing booth meeting fans who had queued for hours.
2015 has so far been yet another year of unimaginable development for BodyPower Ltd., a company at the fulcrum of international health, fitness and wellness. As well as the acquisition of Leisure Industry Week; the announcement of a BodyPower Expo in Ireland and the second instalment of BodyPower India, the domestic offering at Birmingham’s NEC continues to set the standard as one of the world’s premier fitness events.
Marketing Director, Ollie Upton added, “The event is just growing year after year – after all the fitness industry is one of the fastest growing markets in the world. BodyPower Expo is the place to be for anyone interested in fitness, nutrition and sport. We can’t wait to be back in 2016 with an even better line-up!”